8 Most Victorious CelebrityBeauty Brands of 2023

Experience luxury with Rare Beauty’s lip oils and achieve a plush velvet look with Soft Pinch Liquid Blush. Elevate your makeup game with Selena Gomez’s stunning beauty line. Don’t miss out on the hype – the most popular celebrity beauty brands in 2023.

Best Celebrity Makeup Brands

#1 Pattern Beauty

Introducing Pattern Beauty, the ultimate solution for curly hair created by Tracee Ellis Ross – the star of Black-ish and founder & CEO of this revolutionary brand. Adored by the curly hair community, Pattern Beauty is renowned for taming frizz and creating voluminous, tangle-free locks. Discover our site and browse by hair type or switch things up with our deeply moisturizing Hydrating Mist. Perfect for all those with textured hair, Pattern Beauty is the ultimate go-to for defining and enhancing your beautiful curls.

#2 Rare Beauty

Selena’s brand is worth the buzz. Launched in 2020, it’s all about promoting self-love and confidence. In contrast to covering up, her products enhance natural beauty. Rare Beauty’s enticing colors and textures have won fans over and embody the brand’s ethos.

#3  Kylie Cosmetics

In 2015, Kylie Jenner kicked off the Kylie Cosmetics empire with a single lip kit, which quickly grew into a huge beauty brand. This success has played a crucial role in her financial success, leading Forbes Magazine to declare her a billionaire in 2020. Kylie’s makeup offerings are diverse, ranging from lipsticks to setting sprays and powders. Followed by a legion of loyal fans, Kylie’s products are adored for their range of hues and finishes that are perfect for any event.

If you don’t know who Kylie Jenner is, then you definitely know her sister – Kim Kardashian. By the way, you can still see her on Roku in the popular show “The Kardashians,” where you’ll find an addictive blend of fame, fortune, and family dynamics, making it a guilty pleasure for many viewers. If you’re interested in accessing content on Roku from different regions, you can learn how to install VPN on Roku to enhance your streaming experience. Enjoy your favorite shows and movies with greater flexibility and privacy!

#4 Fenty Beauty

Rihanna’s Fenty Beauty, which she co-owns, has achieved success by expanding into eight African countries in 2022, all while staying true to its mission of inclusive beauty for all women and skin types. According to Cosmetify, Fenty Beauty is not only the most profitable celebrity beauty brand but also gained an impressive $5 million in brand value after Rihanna herself wore one of its products during her Super Bowl LVII performance. With this kind of impact, Fenty Beauty solidifies its position as the number one beauty brand in the world. Forbes recognizes its success as well.

#5 Haus Labs

Discover the artistry and boundary-breaking vision of Lady Gaga’s Haus Labs. It’s all about clean makeup that’s cruelty-free, vegan, fragrance-free, and clinically tested. Plus, the brand is committed to sustainability by using materials such as glass, aluminum, cellulose, and PCR resin. Try the Triclone Skin Tech Foundation, available in 51 buildable shades infused with fermented arnica for a smooth, protected complexion. Or go for the world’s first Optic Intensity Eco Gel Eyeliner Pencil. Embrace innovation with Haus Labs.

#6 Henry Rose

Discover the minimalist yet iconic brand founded by Michelle Pfeiffer – Henry Rose. With a focus solely on fragrances, lotions, creams, and bar soaps, Henry Rose offers a curated shopping experience for those seeking simplicity. Take their quiz to find your perfect scent or explore different fragrances with their $45 Discovery Set. Trust that each fragrance is tailor-made for you, as Henry Rose understands that perfume needs are highly individualized.

#7 Homecourt

The secret behind Courteney Cox’s impeccable home with Homecourt, the super-clean home-care brand. Say goodbye to harsh chemicals and hello to sustainable, plant-derived ingredients that are good for your home and the environment. From responsibly sourced raw materials to skincare-grade ingredients, their formulas are carefully crafted to deliver the ultimate clean. Plus, all products are vegan, cruelty-free, and made in the USA. And, not only is the packaging recyclable, but the pumps and sprayers are reusable too. Stay tuned as they work to offer plastic-free refills in the near future.

#8 Humanrace

Humanrace, the skincare brand founded by Pharrell, offers essential tools that promote healthy habits and nourish the mind, body, and spirit. Our vegan, fragrance-free, and cruelty-free formulations contain none of the 1,300 skincare ingredients the European Union deems unsafe. We’re also committed to sustainable packaging, using refillable bottles made from over 51% PCR landfill plastic. Plus, our foil-sealing process eliminates the need for single-use plastic caps. Join us in challenging industry standards at every step of our production process.


The beauty market has undergone massive changes in the past decade, and celebrity-backed brands are driving much of this industry transformation. With each new launch comes a promise of quality products made with conscious ingredients and packaging. As you shop for your next makeup or skincare product, remember to always check the label for safe, sustainable ingredients and to support those brands that prioritize wellness. Among the celebrity brands, most of them stick to the concept of eco and green goods, so this is a great way to experience something new.